Rebrand for AllParts, one of the leading manufacturers of spare parts for guitars, basses and amplifiers. In addition to the logo, we presented concepts for their packaging, website and business card, to give them a glimpse of how their new brand identity would carry across all platforms of their business. The goal behind the rebrand was to elevate AllParts’ identity to look like the market leader that they are for their industry, and give their packaging and corporate presence a look and feel that is on par with the products that they produce.